Earth Spirit - fairtrade shop website and rebrand
Earth Spirit sells many mind, body and spirit related products and is considered one of the most recognised stores of tourist town Hebden Bridge. Positivity and community spirit are an important value for all at Earth Spirit so we wanted to capture the store's colourful character while updating the brand to compliment its sister shop Spirals. I developed a new logo to create a fresher, cleaner look while still referencing the tree motif used in the original logo as well as overhauling the company's brand colours and stationary. We wanted Earth Spirit's online presence to reflect the light, clear approach the brand had taken, so I created a brand new website, including new photos. Further developments are in the works.